SEO report of firstwater.co.za

First Water - Water Purification Systems & Cooler Solutions

www.firstwater.co.za/

We've installed water purification systems for over 15 000 people, it gives me great satisfaction to know that so many families are safer and ...

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.firstwater.co.za/

Character length : 21

Title
First Water - Water Purification Systems & Cooler Solutions
Description
We've installed water purification systems for over 15 000 people, it gives me great satisfaction to know that so many families are safer and healthier.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: First Water - Water Purification Systems & Cooler Solutions
description: We've installed water purification systems for over 15 000 people, it gives me great satisfaction to know that so many families are safer and healthier.
url: http://www.firstwater.co.za/
site_name: First Water Coolers & Purifiers
image: http://www.firstwater.co.za/wp-content/uploads/2014/05/heidi.jpg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://firstwater.co.za/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
First Water - Water Purification Systems & Cooler Solutions

Character length : 63

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
115200
Heading structure in the source code
  • <H3> Breadcrumbs
  • <H3> Navigation
  • <H1> First Water Coolers & Purifiers
  • <H3> Primary Menu
  • <H2> First Water
  • <H4> A word from our Founder
  • <H4> Testimonial
  • <H3> Featured Products
  • <H3> Other Products
Word cloud
  • water25
  • first7
  • free4
  • products4
  • coolers4
  • purifier4
  • big3
  • bodies3
  • inch3
  • dispenser3
  • blue3
  • founder3
  • cold3
  • hot3
  • help3
  • systems3
  • home3
  • purifiers3
  • purification3
  • filter2
  • top2
  • sediment2
  • because2
  • counter2
  • chemicals2
  • healthy2
  • family2
  • didn’t2
  • safe2
  • now2
  • worry2
  • clean2
  • option2
  • been2
  • drinking2
  • years2
  • standing2
  • all2
  • osmosis2
  • classic2
  • stage2
  • reverse2
Keyword matrix
wordtitledescriptionsheading
water
first
free
products
coolers
purifier
Two Word cloud
  • big blue3
  • our bodies3
  • first water3
  • classic hot2
  • free standing2
  • sediment filter2
Three Word cloud
  • classic hot cold2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 15 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
5.40
Flesch Reading Ease
72.90
Coleman Liau Index
9.10
Automated Readability Index (ARI)
3.30
Dale–Chall Readability
8.80
SMOG Index
9.60
Spache Readibility
5.00
Number of letters
9399
Number of words
2220
Number of sentences
234
Average words per sentences
9
Number of syllables
3262
Syllables in words
3012
Average syllables in words
1.47
Number of words in first three syllables
286
Percentage of word / syllables
12.88
Words not in Dale-Chall easy-word list
1179
Words not in Spache easy-word list
252

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.57 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
46
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.firstwater.co.za/.. /jquery.js?ver=1.11.1
  • http://www.firstwater.co.za/.. /jquery-migrate.min.js?ver=1.2.1
  • http://www.firstwater.co.za/.. /third-party.min.js?ver=4.1.22
  • http://www.firstwater.co.za/.. /modernizr.min.js?ver=2.6.2
  • http://www.firstwater.co.za/.. /general.min.js?ver=4.1.22
List of render blocking css files
  • http://www.firstwater.co.za/.. /formidablepro.css?ver=1.07.11
  • http://www.firstwater.co.za/.. /noodle-columns.css?ver=4.1.22
  • http://www.firstwater.co.za/.. /front.css?ver=2.1
  • http://www.firstwater.co.za/.. /testimonials.css?ver=4.1.22
  • http://www.firstwater.co.za/.. /features.css?ver=4.1.22
  • http://www.firstwater.co.za/.. /style.css?ver=5.8.0
  • http://www.firstwater.co.za/.. /woocommerce.css?ver=4.1.22
  • http://www.firstwater.co.za/.. /shortcodes.css
  • http://www.firstwater.co.za/wp-content/themes/canvas/custom.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.firstwater.co.za/wp-includes/js/jquery/jquery.js?ver=1.11.1
  • http://www.firstwater.co.za/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
  • http://www.firstwater.co.za/wp-content/themes/canvas/includes/js/third-party.min.js?ver=4.1.18
  • http://www.firstwater.co.za/wp-content/themes/canvas/includes/js/modernizr.min.js?ver=2.6.2
  • http://www.firstwater.co.za/wp-content/themes/canvas/includes/js/general.min.js?ver=4.1.18
  • http://www.firstwater.co.za/wp-includes/js/comment-reply.min.js?ver=4.1.18
  • http://www.firstwater.co.za/wp-includes/js/jquery/ui/core.min.js?ver=1.11.2
  • http://www.firstwater.co.za/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=2.3.7
  • http://www.firstwater.co.za/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.60
  • http://www.firstwater.co.za/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=2.3.7
  • http://www.firstwater.co.za/wp-content/plugins/woocommerce/assets/js/jquery-cookie/jquery.cookie.min.js?ver=1.4.1
  • http://www.firstwater.co.za/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=2.3.7
File size of all javascript files combined
214.04KB
Javascript minifying
You can save 105B (14% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.firstwater.co.za/wp-content/uploads/formidable/css/formidablepro.css?ver=1.07.11
  • http://www.firstwater.co.za/wp-content/plugins/noodle-columns/noodle-columns.css?ver=4.1.18
  • http://www.firstwater.co.za/wp-content/plugins/siteorigin-panels/css/front.css?ver=2.1
  • http://www.firstwater.co.za/wp-content/themes/canvas/includes/integrations/testimonials/css/testimonials.css?ver=4.1.18
  • http://www.firstwater.co.za/wp-content/themes/canvas/includes/integrations/features/css/features.css?ver=4.1.18
  • http://www.firstwater.co.za/wp-content/themes/canvas/style.css?ver=5.8.0
  • http://www.firstwater.co.za/wp-content/themes/canvas/includes/integrations/woocommerce/css/woocommerce.css?ver=4.1.18
  • http://www.firstwater.co.za/wp-content/themes/canvas/functions/css/shortcodes.css
  • http://www.firstwater.co.za/wp-content/themes/canvas/custom.css
File size of all css files combined
233.42KB
CSS minifying
You can save 6.2KB (19% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
32.62KB
Gzip compression
Error! By using Gzip you can save 175B (41% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
18
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.firstwater.co.za/wp-content/themes/canvas/custom.cssExpiry time is not specified
http://www.firstwater.co.za/.. /shortcodes.cssExpiry time is not specified
http://www.firstwater.co.za/.. /Clean_Water_Splash-Header3.jpgExpiry time is not specified
http://www.firstwater.co.za/.. /Commercial-Whole-House-Sediment-filter-2...Expiry time is not specified
http://www.firstwater.co.za/wp-content/uploads/2014/04/Costa-Web.jpgExpiry time is not specified
http://www.firstwater.co.za/.. /First-Water-Clear-logo-shadow.pngExpiry time is not specified
http://www.firstwater.co.za/.. /Product-Collection2.jpgExpiry time is not specified
http://www.firstwater.co.za/.. /Standard-Domestic-Purification-Systems-1...Expiry time is not specified
http://www.firstwater.co.za/.. /Classic-Hot-Cold-Water-DispenserFree-Sta...Expiry time is not specified
http://www.firstwater.co.za/.. /Commercial-Whole-House-Purification-Syst...Expiry time is not specified
http://www.firstwater.co.za/.. /Counter-Top-Hot-Cold-Water-Dispenser-100...Expiry time is not specified
http://www.firstwater.co.za/.. /Counter-Top-Water-Purifier-Renting-or-Tr...Expiry time is not specified
http://www.firstwater.co.za/.. /Under-sink-Water-Purifier-100x100.jpgExpiry time is not specified
http://www.firstwater.co.za/.. /Wall-Mounted-Chller-100x100.jpgExpiry time is not specified
http://www.firstwater.co.za/.. /Screen-Shot-2017-04-12-at-7.38.41-PM-100...Expiry time is not specified
http://www.firstwater.co.za/.. /Screen-Shot-2017-04-12-at-7.39.11-PM-100...Expiry time is not specified
http://www.google-analytics.com/ga.js2 hours
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
225.36KB
Image optimisation
You can save 18.9KB (19% compression) by optimising the images below:

 Links

We found a total of 20 different links.
Internal links: 20

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength
Navigation
http://www.firstwater.co.za
First Water Coolers & Purifiers
Home
All Products
FREE Cartridge Replacement Notification
Water Delivery
Contact
http://www.firstwater.co.za/cart
Return to Content
Click here to browse our Water Products
Big Blue 20 inch Sediment Filter
Counter Top Water Purifier (Renting or Traveling Option)
Under-sink Water Purifier (Home Owner Option)
Counter Top Hot & Cold Water Dispenser
Classic Hot & Cold Water Dispenser (Free Standing)
5lt Standard Boiling Water Dispenses (White Epoxy Finish)
Big Blue 10 inch Carbon Block
Reverse Osmosis 6 Stage Water Purifier
Reverse Osmosis 5 Stage Water Purifier with Pump

 Website security

IP
78.46.7.32
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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